Case Study: Delivering C-Suite Insights on a Tight Timeline

Recently, we supported a project that required recruiting 150 C-Suite healthcare executives across five care settings; with just five business days in field.

The objective was to support a consulting team working on a post-acute strategy initiative. They needed fast, focused insights from leadership across:

• Hospitals and Health Systems

• Ambulatory Surgery Centers (ASCs)

• Private Practices

• Behavioral Health organizations

• Imaging and Radiology centers

This wasn’t a typical “blast-and-fill” project. It was high-stakes, fast-moving, and required tight alignment between targeting, screening, and quality control.

What Made This Work

This kind of project only succeeds when foundational pieces are in place. Here’s what helped move it from concept to completion in under a week:

Pre-Qualified Executive Network

Every respondent had been previously profiled and verified based on role, care setting, and involvement in strategic or financial decisions. That meant faster outreach and fewer false positives during screening.

A Lean, Clear Screener

The screener was developed collaboratively to avoid unnecessary drop-off and to ensure we were capturing decision-makers with direct relevance to the study. No red herrings. No fluff.

Relationship-Driven Outreach

Rather than relying on mass email deployments, outreach was conducted directly by our internal team. That allowed us to confirm eligibility upfront and fill quotas quickly while maintaining control over who was entering the survey.

Real-Time Oversight

All responses were reviewed within 12 hours. That allowed us to catch issues early, remove anyone misaligned with the criteria, and deliver 100% clean data without delays or re-recruitment.

Lessons Learned

Recruiting C-Suite executives across multiple care settings on a tight timeline isn’t about speed alone — it’s about structure. When targeting, screener design, and outreach are aligned from day one, even the most complex projects can move fast without compromising quality.

Final Takeaway

Tight timelines don’t have to mean cutting corners. But they do require systems that are built for precision, flexibility, and accountability; especially when the insights are being used to guide strategic decisions.

Have questions about reaching senior healthcare decision-makers? We’re always open to sharing what works (and what doesn’t) in real-world C-Suite recruitment.

Omar Asi

Medical Mile Research