Medical Mile H1/2025 Executive Report Healthcare Market Research

Driving Quality, Expanding Reach, and Engaging Hard-to-Reach Healthcare Audiences

Key Points

• Data quality remained high: 99% acceptance for surveys under 15 minutes; with 95% for surveys over 35 minutes.

• Strong response rates across survey lengths: 24% for under 15 minutes; 11% for over 35 minutes.

• Significant network growth in high-demand segments: ASC +34%; Behavioral Health +20%; Long Term Care +11%.

Introduction

As we near our six-year anniversary, we continue to keep in mind the principles that brought us together: data quality and delivery. These core commitments have shaped every client project, every recruitment strategy, and every interaction with healthcare professionals in our network.

The first half of 2025 has been a clear reflection of those principles in action. In an environment where healthcare professionals face increasing demands on their time, achieving high data quality and strong engagement requires more than a large network; it calls for intentional design, precise targeting, and constant refinement.

Our focus in H1 2025 centered on three priorities: keeping data quality consistently high across all survey lengths; expanding our healthcare professional network in areas where client demand is increasing; and sustaining healthy response rates even in longer, more demanding studies. The results show that with the right processes and disciplined execution, it is possible to deliver quantitative studies quickly and without compromising on quality.

Data Quality

Data quality is the foundation of any credible market research project; especially in healthcare research. The insights derived from our work influence strategic decisions, investment considerations, and operational priorities for some of the most complex organizations in the industry. That is why we invest invest our energy in ensuring that the data we deliver is as clean, accurate, and as representative as possible.

In H1 2025, our acceptance rates were consistently high across all survey lengths. Surveys under fifteen minutes achieved an outstanding 99 percent acceptance rate. Surveys between fifteen and twenty-five minutes, and those between twenty-five and thirty-five minutes, each maintained 97 percent. Even in surveys that exceeded thirty-five minutes, where participant fatigue typically impacts completion quality, we achieved a 95 percent acceptance rate.

We like to believe these results are an outcome of our verification processes, screeners positioned to minimize false qualifications, and real-time monitoring to identify and address low-quality responses before they affect results. For clients, this level of quality control means fewer rejected responses, more reliable data sets, and a smoother overall project experience.

Data Quality Takeaways:

• 99% acceptance rate for surveys under 15 minutes

• 97% acceptance for surveys 15–25 minutes and 25–35 minutes

• 95% acceptance for surveys over 35 minutes

Response Performance

High-quality participants are only valuable if they are engaged enough to respond; that is why monitoring and optimizing response rates is a central part of our operational process. In H1 2025, response rates were strong across the board, demonstrating that our outreach, incentives, and network management are working in tandem to motivate participation.

Surveys under fifteen minutes achieved a 24 percent response rate. Surveys between fifteen and twenty-five minutes came in at 21 percent; those between twenty-five and thirty-five minutes held at 20 percent. Even in surveys exceeding thirty-five minutes, our network maintained an 11 percent response rate, outperforming most industry benchmarks.

These results confirm that healthcare professionals will remain engaged when the survey experience is relevant, efficient, and respectful of their time. They also reinforce our belief that optimizing engagement is not only about survey length but also about design, topic relevance, and the professionalism of the research process.

Response Performance Takeaways:

• 24% response rate for surveys under 15 minutes

• 21% for surveys 15–25 minutes

• 20% for surveys 25–35 minutes

• 11% for surveys over 35 minutes

Network Growth

While maintaining quality and response is essential, it is equally important to ensure that our network reflects the evolving needs of the market. In H1 2025, we focused on expanding in three high-demand segments where client feasibility requests are both frequent and complex: Ambulatory Surgery Centers (ASCs); Behavioral Health; and Long Term Care (LTC).

The results were strong. Our ASC network grew by 34 percent in the first half of the year, providing much greater reach into a segment that has traditionally been challenging. Behavioral Health specialists increased by 20 percent, reflecting both the growing importance of mental health in healthcare strategy and our targeted outreach efforts. Long Term Care professionals saw a 11 percent increase, further strengthening our ability to support projects focused on aging populations and care delivery in extended care settings.

This growth reflects more than just numbers; it aligns with where the healthcare market is headed and the segments our clients will increasingly need to reach. By strengthening our presence in these high-demand areas, we are positioned to anticipate emerging feasibility needs, respond quickly to shifting priorities, and deliver reliable access to audiences that remain out of reach for most providers. This ensures our clients can engage the right voices at the right time, even as the healthcare landscape continues to evolve.

Network Growth Takeaways:

• Ambulatory Surgical Center network growth: +34%

• Behavioral Health network growth: +20%

• Long Term Care network growth: +11%

Closing Perspectives

The first half of 2025 has shown that sustainable success in healthcare market research can be achieved through balance: quality must be matched by reach; reach must be supported by engagement. Our results in H1 are an encouraging sign that when all three are prioritized, clients can pursue ambitious projects with greater certainty and speed.

By investing in targeted network growth, rigorous quality controls, and a participant experience that encourages engagement, we continue to build on the foundation that can support the most challenging healthcare market research projects.

For consulting and advisory teams seeking to run large-scale quantitative studies, the message is clear: high-quality insights do not have to come at the expense of scale or timelines.

If your team is looking to expand its reach, improve completion reliability, or accelerate project timelines, we welcome the opportunity to share the strategies that delivered these results.

Summer Qamoum

Medical Mile Research